In the quickly-evolving world of technology, companies are constantly seeking ways to adapt and innovate in order to stay ahead of the curve. To that end, Social Chat, a leading Live stream platform, has undergone a significant rebrand, transforming into Loup. This move signals an evolution that is founded by a commitment to forming connections and closing Loups – between brands and their customers, disconnected technology and Loup and our customer brands.
Shedding the Past, Embracing the Future
The name Social Chat aligned with the company’s early focus on the social aspect of live stream shopping. However, as our offerings expanded to encompass a wider range of digital marketing solutions, the name no longer fully reflected the comprehensive vision and product offering.
The new name, Loup, and the logo of the interlocking circles are symbols of the company’s transformation into a leading provider of integrated video marketing solutions. The name itself is rooted in connection – something that the team strives empower at every turn.
A New Brand Identity: Connection, Empowerment, Growth
The Loup rebrand is not merely a change of name; it represents a expansion in the company’s approach to video marketing. The new brand identity is centered on the principles of connection, empowerment, and growth.
- Connection: Human connection through videos and live streams foster a deeper brand connection resulting in more returning customers. Connecting distinct technology systems provides a seamless customer experience and a direct path to purchase.
- Empowerment: The low-code/no code solutions ensures marketers can get up and running in just a few minutes. Host customers directly on your site providing a tailored experience powered by AI and experienced through video to ensure the right message is shared with the right customer at the right time.
- Growth: E-commerce has largely been the same for the past 20 years – an online catalog with static images. Loup is driven by a vision of helping businesses of all sizes achieve their full video marketing potential with results you can see.
A Symbol of Transformation
The Loup rebrand is a significant milestone in the company’s journey, marking a transition from a provider of live streaming to a leading integrated video marketing platform. The new brand identity reflects the company’s commitment to connection, empowerment, and growth, and it positions Loup for continued success in the years to come.
As Loup embarks on this new chapter, the company remains committed to its top core values of customer-centricity and connection, and carries a determination to reach the goals we set for ourselves and with our customers. Loup is poised to empower businesses of all sizes to achieve their video marketing goals and thrive in the e-commerce landscape.
Loup'd In 
Leave a comment