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TikTok Live Shopping is a relatively new feature on the popular social media platform, but it has quickly become one of the most popular ways to shop online. However, TikTok is not the only platform that offers live shopping features. There are a number of alternatives available, each with its own unique advantages. Here are some of the best alternatives to TikTok Live Shopping:

Social Site Live Shopping: Instagram and YouTube Live Shopping

Instagram Live Shopping is very similar to TikTok Live Shopping in terms of how it works. Users can watch live streams from brands and creators, and they can purchase products directly from the stream. This is also how YouTube Live Shopping works and it has a large and engaged user base.

While the upside for using a third party platform for live shopping is the (potential) audience, there are three downsides to consider:

1. The customers are not yours. By watching and completing the transaction on the third party site, you do not own that customer relationship or data.
2. The site can optimize however it wants. You might benefit from the algorithm one day and your competitor the next.
3. Fees – typically as a percentage of the sale means you have to sell more to make up the difference.

What about Facebook Live Shopping? They shut down Facebook Live Shopping in 2022 citing a focus on Reels.

On-site Video Marketing Platforms

Call us biased, but we believe that hosting live shopping events on YOUR website with a video marketing platform, is the way to go. Three of our top reasons why on-site video marketing platforms are better:

1. Broadcast and capture the audience where they are on the third-party sites, then entice them to your website with coupons and exclusive content and offers.
2. Streaming from your own website allows you to own the relationship if they RSVP, chat or purchase on your site.
3. Suites of additional features give you integrated tools to promote upcoming and past events across your website.

Bonus Reason for on-site video marketing platforms: Data tied directly to revenue to help you see what content is working for your business.

Here at Loup, we are happy to chat about all the different features we offer along with how video could bring an authentic and engaging experience to your website. Other companies that help you host live videos on your website include Firework, Lyvecom or Bambuser.

Marketplace Platforms

There are also a number of e-commerce platforms that offer live shopping features. For example Amazon Live and eBay Live. Similar to social platforms, they allow users to watch live streams from sellers and purchase products directly from the stream, but they also own the customer data and experience and take a piece of your profits.

Which live shopping platform is right for you?

The best live shopping platform for you will depend on your specific needs and preferences. If you are looking for a platform with a large and engaged user base, then Instagram Live Shopping, YouTube Live Shopping, or Facebook Live Shopping may be good options for you. If you are already selling on an e-commerce platform like Amazon, or eBay, then you may want to consider using their live shopping features. If you are looking to grow your customer experience within your own channels, then bypassing third-party platforms and hosting directly on your site is the way to go. We are here whenever you are ready to talk!