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Shoppable videos are a powerful way to engage shoppers and boost your eCommerce sales.

Shoppable videos are videos posted on a third party or on your website that allow shoppers to buy products directly from the video. By allowing shoppers to buy products directly from a video, you can create a more seamless and convenient shopping experience.

Here are some tips for using shoppable videos to boost your eCommerce sales:

• Create high-quality videos. Your videos should be well-produced and engaging, so that shoppers will want to watch them all the way through.
• Highlight the features and benefits of your products. Use your videos to show shoppers why they need your products.
• Make it easy to shop. Include clear calls to action in your videos. The Loup platform allows shoppers to add items directly to their cart from the video interface.
• Track your results. Use video analytics to see how your shoppable videos are performing and make necessary adjustments.

Here are some examples of businesses that are using shoppable videos to boost their eCommerce sales:

Seed2Stone

Founder and CEO Amy Levine leverages snipits of her Live Streams to create shoppable video ‘how tos’ and featured products videos across her site:

Hairstory

Hairstory pulls in videos from their social channels to show their New Wash line in action directly in their product image carousel:

How can you get started with Shoppable Video?

You likely already have content on TikTok, YouTube or Instagram. Platforms like Loup.ai add the shoppable wrapper and direct connect those Reels and videos with your website – enabling you to sync and feature videos across your site in just a few clicks.

Shoppable videos are a powerful way to engage shoppers and boost sales. At Loup, in addition to lower bounce rate and higher session time, we have seen a 63% increase to Average Order Value and a 79% increase in repeat buyers. If you aren’t already doing it, it is definitely worth seeing how shoppable videos could benefit your eCommerce site.