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Live shopping has become a crucial incremental tool for businesses to increase revenue, acquire new customers, and build customer loyalty. However, the incumbent platform for live shopping – Facebook Live Shopping – was shut down in late 2022, and businesses are tasked to find new solutions. In this blog post, we will explore the meaning of Facebook Jail, how long it lasts, and alternative live shopping solutions that businesses can use to achieve their sales goals while complying with Facebook’s policies.

Understanding Facebook Jail Meaning and Its Risks

FB Jail Meaning:

Facebook Jail is a temporary or permanent suspension of a user’s Facebook account for violating the platform’s community standards. Businesses must follow Facebook’s complex set of rules and regulations when using the platform for live shopping. 

FB Jail Risks:

The risks of violating these policies can be severe, ranging from temporary account suspensions to permanent bans.

What is Facebook Jail and How Long Does it Last?

What’s Facebook Jail?

Facebook Live Shopping may have been shuttered, but the term ‘Facebook Jail’ still holds meaning. It is used to describe the suspension or termination of a business’s Facebook account due to a violation of the platform’s community standards. This can have a range of repercussions, from preventing them from hosting live shopping events, to other product features, to reputation damage.

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How Long is Facebook Jail?

The duration of Facebook Jail depends on the severity of the violation, but in most cases, it lasts for a few days or weeks. For severe violations, Facebook may permanently ban a user’s account.

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Facebook Jail was a major issue for Live Sellers who depended on Facebook Live Shopping as a source of revenue. The issue was that Facebook had strict rules regarding the content that was allowed to be shared, and Sellers who violated these rules were quickly put in Facebook Jail, losing their access to the platform for days or weeks. This made it difficult for Live Sellers to keep up with the competition, as other Sellers had access to features and tools that were not available to those who had been banned from the platform.

Since Facebook Live Shopping was shut down, Facebook Jail no longer impacts live sellers. Going forward, sellers who wish to do live shopping events need to find other platforms that offer features and tools that are similar to Facebook Live Shopping, 

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Alternative Live Shopping Solutions

Businesses must now use alternative live shopping solutions to engage potential and current customers. Several alternative live commerce products and platforms are now available – Social Chat, Amazon Live, and Zoom are some of the leading options.

Loup

Loup is an AI-powered live commerce solution that enables businesses to create personalized shopping experiences natively on their websites. Loup offers three channels to connect with your audience: One-to-Many Live Shopping, One-to-One Live Shopping, and Pre-Recorded Shoppable Videos. The platform provides data and analytics to help businesses track customer intent and retarget them for a holistic video marketing strategy.

Amazon Live

Amazon Live is a video-driven platform that allows businesses to showcase their products and interact with customers in real-time. Amazon Live offers a range of features, including product demos, live chat, and direct purchasing options.

Zoom

Zoom is primarily known as a video conferencing tool, but it can also be used for live shopping. Zoom’s webinar feature allows businesses to host interactive shopping experiences with their customers. Zoom’s webinar feature also includes tools like screen sharing, polling, and Q&A sessions.

Live shopping in the future

As businesses continue to navigate the changing landscape of e-commerce, it is important to stay up to date with the latest policies and technologies. If you’re looking for a comprehensive and effective live commerce solution, reach out to us at Loup. With its AI-powered features and proven track record, Loup can help boost sales, increase revenue, and build customer loyalty. Book a call today to learn more about how Loup can help your business succeed in the world of e-commerce.