Loup'd In

Having a strategy can feel like a big undertaking – but it doesn’t have to be! By going back to the basics 5Ws, we can build a unique live commerce strategy that works for your customers as well as your company.

Simon says – Start with Why

Starting with the Why you are doing something can ensure your actions are aligned with the core of your business. Now might be the right time to add live commerce to your website because you are trying to meet a sales goal, because you have a product that benefits from deep customer education or because you want to share your holiday gift packs with your existing customers. Whys can be both tactical and altruistic.

Who is coming to your event?

Think about who the target audience is for your event. Audience targets can range from existing customers to new customers, retailers to wholesalers, and VIPs to regular customers – either way, each group will require a different amount of context and will receive content differently. The bottom line is to be mindful of who your audience is when crafting content.

What are you going to cover?

This can be product launches, additional opportunities for education or a highlight of excess inventory. With the upcoming gifting holidays, live events are a great way to call attention to special product packages or promotions that are not available other times of the year.

When is best for your audience?

Think about when it makes the most sense for your customers. B2B folks will have better success with events during the typical business working hours, while B2C brands might have more success off hours. To get a sense of when it would work for your audience, look at when your customers are most engaged with your content – either on a blog or social media and pick a day and time from there.

Where do you host it?

Call us biased, but our perspective is that live events perform better on your website. While there are other 3rd party platforms that also offer live event opportunities, there are far more benefits to having the event embedded within your own pages.

Now that you have your framework for your strategy, the next step is promoting your event. We have you covered with our tips on how to drive traffic to your next event.